Today we discussed the 4 Elements of a Brand. How would you characterise each of these for your brand? (4 points)
We also discussed video marketing in great detail. Does your brand use video to market their products/service? If yes, how? Can you identify their objectives? Are their videos being shared? How would you evaluate their success? Do you have any recommendations? If no, how could they use video to market their products/services? How does their competition use video for marketing? (6 points)
Looking forward to your reviews!
Hello Christina,
ReplyDeletePlease post the Week 3 Lecture Notes to help us answer the Assignment # 2 questions. Is there any on-line teaching tools that go with our textbook? As an example, sample chapter quizzes?
Thank you.
Marianne Schoeman
Hello Christina,
ReplyDeleteWill you please post your gmail address, so we can invite you to our Flash Mob google doc. Or do we invite you using the mohawkcollege.ca address?
Thank you.
Marianne Schoeman
Hi Marianne,
ReplyDeleteI don't beleive there are online resources for students but I can investigate. The week 3 notes are now posted.
My gmail is christina.mohawk@gmail.com.
Cheers,
Christina
Hello Christina,
ReplyDeleteI am really surprized that this being a Web Marketing class, we are using a textbook that is not interactive.
Marianne