Brand Evaluation - Task #5

Each of the 4 brands you have to choose from could benefit from the use of social media marketing. Investigate if/how your brand is using it to reach their goals. Can you identify what you think their marketing objectives are? Are they using social media effectively? If yes, how so? How could they improve their use of social media marketing? Are they simply communicating or are they engaging, or collaborating with their audience?

This task is worth 10 points.B