Social Media Marketing as a Strategy
Sumir Bassi 000035292
These days many common marketing strategies such as advertising on television or posting a listing in the yellow pages are becoming a thing of the past just like the 8track. With the use of the internet social media entities such as Facebook, Twitter, Myspace, and Linkedin, have become the new playground for marketing through a certain method of strategies. Firstly there’s branding, which is the image created around a brand or a certain product that will represent certain things such as quality, price range, what colors to associate with the brand or product, and so on. Branding via social media can be done through various mediums such as creating Facebook groups were people can discuss and review the product or brand thus adding to its legitimacy and gaining reputability in the eyes of a future customer. Another popular strategy is to endorse a brand or product using a celebrity or figurehead by getting them to tweet about it on Twitter, which in turn relates the product to a certain genre and penetrates that market sector. The internet and its social media entities also provide a lot of traffic for products or brands being marketed. A common saying in business is “location, location, location”, referring to how accessible your business, product or brand is. The internet has revolutionized this saying and along with that allowed a platform for an immense amount of traffic to access and interact with the business, product, or brand being marketed. The use of all these social media entities also allow you to develop a network of other individuals and businesses that in turn can bring the traffic of their networks to your social media hub, bringing you, your brand, or product more traffic. With the use of these strategies such as branding, traffic, and networking, social media and social networks can be made a very useful tool for marketing.
Sumir Bassi 000035292
These days many common marketing strategies such as advertising on television or posting a listing in the yellow pages are becoming a thing of the past just like the 8track. With the use of the internet social media entities such as Facebook, Twitter, Myspace, and Linkedin, have become the new playground for marketing through a certain method of strategies. Firstly there’s branding, which is the image created around a brand or a certain product that will represent certain things such as quality, price range, what colors to associate with the brand or product, and so on. Branding via social media can be done through various mediums such as creating Facebook groups were people can discuss and review the product or brand thus adding to its legitimacy and gaining reputability in the eyes of a future customer. Another popular strategy is to endorse a brand or product using a celebrity or figurehead by getting them to tweet about it on Twitter, which in turn relates the product to a certain genre and penetrates that market sector. The internet and its social media entities also provide a lot of traffic for products or brands being marketed. A common saying in business is “location, location, location”, referring to how accessible your business, product or brand is. The internet has revolutionized this saying and along with that allowed a platform for an immense amount of traffic to access and interact with the business, product, or brand being marketed. The use of all these social media entities also allow you to develop a network of other individuals and businesses that in turn can bring the traffic of their networks to your social media hub, bringing you, your brand, or product more traffic. With the use of these strategies such as branding, traffic, and networking, social media and social networks can be made a very useful tool for marketing.
Watch video on Social Media Marketing: click here http://www.youtube.com/watch?v=gza8dvN8Hkc
Image reference: click here http://www.1stwebdesigner.com/freebies/integrate-social-media-your-website/
Image reference: click here http://www.1stwebdesigner.com/freebies/integrate-social-media-your-website/
Its amazing how much social media has changed the way companies do their marketing. I wonder what the next big concept will be and how long it will be before facebook becomes as outdated as an 8track!
ReplyDeleteThanks Sumir for quite the insightful blog on marketing through social media. It is quite true and unique to observe the major switch from usual forms of media to the mass focus on social media. Thanks for the information about the different ways branding can be done on social media.
ReplyDeleteDonald
Sumir Yours was very similar to mine so I am able to understand the concepts of social media and how it used in marketing. the Information was very accurate in my opinion and you did a great job explaining it.
ReplyDeleteNice man Good Work
You provided a lot of good information here about branding. Branding is extremely important for a company because that is how they build their loyal customers which are particularly beneficial to a company.
ReplyDeleteGreat job Sumir
Nice work Sumir.
ReplyDeleteA great social media campaign involves many complex components and you have provided a great profile of just how important having a social media strategy is. As times modernize further, I wonder if marketers become less focused on other elements and devote all of their energy to social media as it becomes the most efficient course.
Sumir,
ReplyDeleteyou have provided a lot of good information about how ways to use social media as a strategy. I'm excited to see how marketers will use social media in the future in the future because social media, I'm sure is going to enhance even further than it already has.
Thanks for posting
Lots of good information about how to use social media strategy and branding.I agree that branding is extremely important for a company just like Kamil had included in his comment as well.
ReplyDeleteGood work
Hello Sumir or Sophia I'm confused who wrote this
ReplyDeleteIt is quite interesting how fast social media is evolving and it will be interesting to see where it goes in the future. What will the next big thing be and when will facebook get so big it fails.
Thanks so much
David
Nice post,
ReplyDeleteIt truly is crazy to think of how much social networking has impacted company ad campaigns across the world. Your blog was a real eye opener!
Andrew
hello Sumir, Good job. Very informative I feel that branding is very important for a company and I agree with your points. It was a good job and I enjoyed reading this topic. Also, the links were relatve to the topic which is always good.
ReplyDeleteSocial media marketing I believe is a great idea. You can share information, coupons and attract B2B. Doing joint promotions with other businesses is huge right now. Do you think that social media marketing will die out eventually or just become small in comparison to other strategies?
ReplyDeleteNice post,
ReplyDeleteIt's overwhelming sometimes when you think about how much social media has taken over. Everywhere website you go to has a Facebook page, or a Twitter feed and now Pinterest pages.
Social media marketing has become such a widely accepted concept, it is important for firms to look at strategies. It is interesting to know that almost everything in a person's life can be shared through a Facebook page or twitter account and marketer's can use this as a strategy to their benefit.
ReplyDeleteKellen Cummings
Its crazy to think how quick things change. I wonder if companies like facebook will re image its self to aim towards both the business and personal crowd equally for advertising purposes.
ReplyDeleteThe way the ways have changed are incredible, from yellow pages to now a worldwide social network site!. Evolution of the market strategy is evolving more and more and some people who have not experienced social networking sites, dont understand the incredible opportunity some business's have in that field of social networking.
ReplyDeleteJake
Social media changes every time and for some companies is hard to keep up with this changes. Social media however is a great tool for b2b to take place and interact with potential consumer on the web..
ReplyDeleteGreat Blog Summir
Social media is such an integral part of our lives now that it is a must to incorporate a social media plan within any marketing strategy nowadays. Great post, I really enjoyed reading through your content.
ReplyDeleteHuy