Social Media Marketing
By Huy Nguyen
Ever since the explosion of social media, it has had a major impact on our society in regards to how we do business, how we interact and communicate. In society today, the top reasons that people use social media are to stay in touch with family and friends as well as to connect with new people. Social media networks have drastically changed how we stay in touch with people. In the past, geography used to limit our social links in life. However, nowadays there is no geographical limit in regards to our social circles. Social media is continuously changing the way we interact and engage, there is now a decrease in reading and discussing personal topics on blogs and forums. Instead, people are turning to social networking pages in order to do this. Because of this, blogs are becoming a resource for expert information or advice.
Social media has transformed the way brand marketers
approach the consumer. As marketers, we need to recognize the significant
impact that social media has upon consumers. There is a noticeable shift away
from company brand websites; however consumers are still interested in
interacting with company brands. We now see that most major company brand
websites have social media links to direct consumers to their chosen social
media platform in order to promote interactivity with consumers.
As companies and businesses incorporate social media into
their marketing strategies, consumers are becoming increasingly involved with
companies since the inception of social media networking. There is a rise in
transparency of companies as consumers are now able to just verbally spread
complaints about services and products to a few friends and family; consumers
are now able to spread any issues through their social media platform which
will likely reach a few hundred people or even a few thousand depending on the
number of “friends” or “followers” any given consumer has. Hence, many major
companies have their own dedicated social media team to deal with consumer
complaints on each major social media platform.
Diagram source: Forbes
There is no doubt that social media has a profound impact on
business today. According to survey results that Forbes Magazine obtained, three
out of four Chief Marketing Officers say that social media impacts sales.
Social media also has a measurable impact on factors such as brand awareness,
and loyalty. CMOs use data from social media in order to make decisions not
just in marketing but also used to improve product development and to increase
the customer experience of the product or service.
Below is a YouTube video by Vitrue Inc., a social media marketing
firm which attempts to illustrate the effects of social media in the world of
marketing.
Sources: Forbes
Feature Image Source: Business2Community
I too think that social media has blown up within the last couple years. It has made it faster and easier to advertise to given markets on the social media outlets. Most major companies and brands have all social media outputs directly on the site for users to easily get accesss. Using Social media these days is a great way for brand awareness and getting the message out to the public.
ReplyDeleteGreat post and interesting video Huy.. I didn't know that there companies managing social media. I assumed it always managed internally.
ReplyDeleteI really liked how thorough this blog post was Huy. You really outlined the impact of social media on every level from executive to employee to consumer, etc. You have also made an interesting point about the delicate balance that a company must walk in establishing a social media presence and allowing for user contribution but still enabling a consumer to interact with a brand. This is a complex task, especially when one side gets more prominent, the other naturally declines.
ReplyDeleteSuch a great blog! Especially because social media is taking over everything now a days. Its good to learn more about it.
ReplyDeleteGood work here mate, a really informative post covering both the consumer and business use of social media. I almost think of it now as having a slight Dr Jekyll and Mr Hyde persona, where by it has the ability to help propel a business/brand towards success. On the other hand it equally has the power to tarnish the reputation of a brand with relative ease.
ReplyDeleteCheers
Good job Huy,
ReplyDeleteAny questions I may have had with social media are definitely cleared up with this well put together post. Quite informative my friend. I really appreciate how you explored all aspects from user to even the business side of things. I use to think that Facebook, like most companies, was managed all internally and that there was little outside influences. I found that point quite interesting that there are external companies helping managing many social media sites. I can only imagine that as the internet progresses, so will the complexity of social media.
Thank you again for such an insightful post!
Donald
Hey Huy
ReplyDeleteReally great job with all the information on social media you provided. I liked the video. It had some great information about social media in our daily lives. The statistics were impressive as well on how social media has an impact on brand awareness, loyalty, and sales. I found pretty much all the information i didn’t know about social media on this post so very well done!
Huy , great blog posts you have thoroughly tackled this social media topic. The statistics help to understand better. This was a very informative blog post.
ReplyDeletethanks for posting.
Huy,
ReplyDeleteI appreciate the insightful blog! I think the use of social media is extremely important to marketers as we all know word of mouth advertising is one of the most powerful forms of advertisement. The ability to rate and review a business or product via a social media platform is becoming increasingly popular and useful.
Thanks again,
Jordan
Hello Huy
ReplyDeleteI found your comment "there is now a decrease in reading and discussing personal topics on blogs and forums. Instead, people are turning to social networking pages in order to do this. Because of this, blogs are becoming a resource for expert information or advice" very interesting. It is quite funny that people are moving away from blogging. At the same time we are learning that Blogging is the future. It is quite interesting.
Thanks so much for the insight
David
Hey Huy,
ReplyDeleteNice job on this post. I feel like we can all relate as the majority of people today are subjected to social media marketing on a daily basis.
Nice job with your research.
Thanks,
Andrew
Wow it so crazy to think about a global community. Anyone in the world can contact anyone else. Social media has given average people the power to travel and hangout with the click of a button, and given consumers and businesses a place to connect and share. Good post Huy and nice video.
ReplyDeleteHello Huy, I was really looking forward to this blog topic actually and I feel that you did a great job. Social media has had such a unbelievably big influence on our generation and I feel most people don't even realize it. When people read a book or watch a movie 50 years from now about trends that changed the world social media will be the staple on that list.
ReplyDeleteThanks
Daniel
Informative post Huy, it's true that social media has exploded in recent years. It seems like it happened almost over night. I had no idea that there were actual companies out there managing the social media of others. I always assumed that it was an internally managed aspect of their marketing strategy.
ReplyDeleteHuy,
ReplyDeleteI liked your post, it provided alot of great information and alot of insite on the commonly used social media networks like Facebook. This blog shedded light on the areas of Social media that I had questions on.
Thanks for the Post!
Brad
Well done!
ReplyDeleteYou've really grasped the extent of social media marketing. If done well enough, a good market concept can become viral and spread to millions within a few hours. Its amazing to think how a single idea can be spread nationally and become popular so quickly.
Huy,
ReplyDeleteThe penetration of social media marketing has grown exponentially. It has become the easiest way to reach all kinds of consumers. There was a lot of good information within this post. I was surprised to learn that there are actual companies that are hired to manage the social media for companies. Good job!
Kellen Cummings
Great Job, I found this interesting. Social Media seems like such an interesting topic. its crazy how quick stuff can spread across the internet. It really shows how strong of a for the internet really is.
ReplyDelete-Joe
ReplyDeleteSocial media goes in such depth, from viewing all these blogs and researching i had no idea how much detail and variations of social media there can be. Social media is so important for businesses now they have stirred away from original routes and went in the online advertising category
Great blog, very good information
Jake
I agree with Jake's point regarding social media going in great depth, there is just so much information that is very important for businesses to know in order to be successfull. Overall great Blog and good video related to the topic.
ReplyDelete