Costumer Relationship Marketing
Just How Important is CRM?
When a business provides a service to a costumer that
business in order to be successful would have a long-term relationship with
that costumer and this is where Costumer Relationship Marketing takes its role.
For example now days every business is more costumer oriented in order to be
successful in the market. As evidence successful companies are more focused on customer
loyalty and brand value in which are built through marketing strategies and
activities. Therefore by providing loyalty programs with special discounts and
other priveleges, the company would be more succesful by having the lifetime
value of the costumer.
As proof many companies are putting their investments in
anything that will increase costumer relations, anything that has an effect on sales and also improving
customer retention. Therefore companies know that by investing on costumer
relations the outcome will result in increase in profit. http://www.enterpriseappstoday.com/crm/crm-investment-on-upswing.html
Here is a good video to watch regarding CRM
http://www.youtube.com/watch?v=g-OP8xZmAJM&feature=fvwrel
Now in
2012 CRM in very present by our accessibility to costumer care done through our
phone. The ability to add direct
customer social interaction to a customer service is important since it will
result in a to successful helpful service. This demonstrates that companies are
investing money in things that will make costumer service better since having a
happy costumer well result in have the lifetime value of the costumer. In other
words they will have a bigger chance in obtaining a costumer who will
potentially purchase more products or pay for the services then someone who
does not provide the same costumer care.
A good
example would be call centers that invest money towards the software they use
as their costumer service channel. http://www.enterpriseappstoday.com/call-centers/6-key-call-center-trends.html
Very informative post William! The I find the use of visuals (the youtube video) very helpful in understanding CRM.
ReplyDeleteWilliam
ReplyDeleteVery well put together Blog very educational. I like how you used illustrations and a video in order to show the understanding of CRM. I also agree with you when you mention that in order to have CRM when have to keep our costumer relationship in order for them to purchase more of our products in future days.
Good job William,
ReplyDeleteIts hard to believe this topic has been engrained in us since first semester, but with Pat's retail 2 class while reading this, I kept thinking "Cost, Mark up, Retail".
That aside good job, very informative and good use of visuals. I think any marketer would agree with your statement about keeping positive customer relationships encourages future purchases.
Great work again
Hey William
ReplyDeleteI found the video to be very informative so good job at picking that video. Long term customer relationships are extremely valuable and in the long run will serve to be very important to companies. I think you did a great job at mentioning this in your blog and great job overall.
Hey William
ReplyDeleteYour topic was very interesting and had alot of information for me look upon I feel like i am Back in retail when i am reading this. This is great tool for companies too use in the long run and become beneficial. great job keep up the good work
William,
ReplyDeleteGreat use of visuals, customer relationship is very important when it comes to having a buiness especially now a days with how quick social media has become. Word of mouth travels fast whether it is good service of bad, therefore it is a good idea for companies to keep their consumers happy. They are more likely to invest more money into your company and more likely to get people to invest their money.
Hello William
ReplyDeleteVery well written blog post
You used your visuals quite well, However it would of been better to embed your video instead of making the reader have to search out the video.
Other wise it is quite well done.
Thanks so much
David
Hey William,
ReplyDeleteNice entry!I agree with David (post above) that it would have been better to embed the video into your post. But none the less, very well done and also well researched!
Good job!
Andrew
William,
ReplyDeleteInteractive and informative post. It's amazing that even with something that we've been learning about since marketing 1 there is still so much more that we don't know. Good post.
Hey William,
ReplyDeleteGreat post about the importance of CRM. I absolutely agree with every word in this post. I believe that maintaining positive relationships is important in every aspect of selling. It brings back loyal customers who value a brand due to the company's ability to treat them in a special way. Great video too. Good job!
Kellen Cummings
William,
ReplyDeleteI completely agree with this article. The best customer service is provided by those companies that make each customer feel individual and important to the company. Small techniques such as asking each customer for their name and shaking their hand, leaves a positive impression. This is the first stage of maintaining positive customer relationships since they will feel obligated to return for that excellent customer service. Ensuring that customers feel valued will not only encourage the customer to return, but stay loyal regardless of competitors.
Hello William, very informative article. CRM is extremely important that companies will invest considerable time and resources into CRM.
ReplyDeleteHuy
good job William!
ReplyDeletea lot of good information about CRM! this topic always confuses me but your blog definitely helped out with that!
Samantha