Today we discussed lead generation and CRM. Does your brand appear to be doing anything to generate leads via the Internet? Are they capturing data and using it for CRM? If so, explain. If not, what would you recommend they do if they wanted to use the Internet to generate sales leads? How could they use and improve their existing tactics/channels to support a CRM strategy?
This task is worth 10 points.
Friday, 9 November 2012
Wednesday, 7 November 2012
The Future of CRM - Where do we go from here?
 |
| "Here is that pie lard Mrs. Douglas. I'm sure your pie will be delicious." |
It is a beautiful sunny day in the summer of 1962. Your
grandmother is having guests over and decides to serve a roast chicken and bake
a savoury pumpkin pie. She takes her handbag and makes her way to the local
Rudy’s Grocery located just a couple of blocks from her home. The grocer greets
her warmly. The grocer knows that your grandmother has several small children
and stays at home with them while your grandfather goes to work. He is aware of their product needs, buying
patterns, even keeps mind of your family’s fiscal state. Today he has prepared
several tubs of lard for her, the brand that she loves because it makes the
flakiest pie crust. This is one of the earliest examples of customer
relationship management.
Customer relationship Management or CRM is all about amalgamating
business practices and the marketing mix in order to create meaningful, long-term
professional relationships. With so much progress in the CRM field it’s
exciting to envision what the future will hold. http://www.destinationcrm.com/Articles/Columns-Departments/Reality-Check/CRM-The-Past-and-the-Future-42412.aspx
From CRM to sCRM:
The Evolution continues
Social CRM has become a dominating player in the CRM world,
and is sure to continue its’ momentum. Twitter is the fastest growing portal
for sCRM, but Facebook and Pinterest hold a strong presence in the market. Sales
teams have learned that in order to survive they must use Social CRM (sCRM) to
discover customer’s needs and interests. These marketers/sales professionals
must keep in mind that a Facebook page or Twitter feed is not a one-way channel
for a sales pitch, and are missing sCRM opportunities by not replying to
troubleshooting requests, or criticisms.
The future of SCRM will require additional efforts from businesses/marketers
to provide the definitive personalized experience. From a technological standpoint we are seeing
programs, apps and shareable material to create personalized material. The future
of Social CRM will require a unification of these components. Gone are the days
of a customer’s importance being transactional, now relationships with others
in the social media word are a key gauge of value.
Generation ‘C’:
The Next Target
Generation C are young adults who have evolved
out of the social media sensation. Generation C thrive on perpetual
connectivity to and the social status achieved through the sharing or
co-creating of relevant/trendy material. Businesses will have to be innovative
in order to capture these consumers attention. The Gen C consumer is also
driven by a tribe mentality –and depends highly on peer approval. In the future marketers will have to modify
their CRM/sCRM programs to adapt to these attention hungry,tech-savvy
consumer.http://jobsearchtech.about.com/od/techindustrybasics/a/Generation_C.htm
As we see the power shift to the
consumer we will undoubtedly see marketers developing stronger and more
creative tactics to produce a stronger impact. The future of CRM and sCRM holds
unlimited possibilities – business leaders heed my warning: Adapt or decline
into obscurity.
Bibliography
http://damangmedia.com/5-benefits-customer-relationship-management/
http://www.salesforce.com/sales-cloud/features/?d=70130000000sC6k&internal=true#accounts
Image from Google
Image Search, all rights reserved – Getty Images
Video taken from Youtube.com
– Sourced by salesforce.comMercedes Simon
001134778
Monday, 5 November 2012
Strategic CRM
Strategic CRM
Strategic CRM also known as
Strategic Customer Relationship Marketing, the focus of this for companies is
where they place the same emphasis on retaining customers just as much as
attracting new ones. After conducting my research I found that customer
relationship marketing has become a very important part of business now is marketers
realizing that their job isn’t done once the sale is complete but to build a
brand relationship with the customer which will help grow profits for the
company. It’s all about brand loyalty so for companies using strategic customer
relationship marketing they have to make sure it’s easy to identify and being
able to differentiate from other companies in the market by creating trademarks
that the customers will be able to relate and refer to the company as. An
example of this would be creating a trademark of having a strong trustworthy
brand that stays true to their commitment to the quality of their products and
services.
As you can see in the image above
it’s a loyalty ladder and this is the levels that companies want their
customers to climb up with their customer relationship marketing strategies
that they have put in place to build brand loyalty as the customers reach each
level on the ladder the companies will begin to gain even more profits due to
their customers will only want to purchase that specific brand over any other
in the market and those individuals will be more likely to talk about the positive
aspects of the brand which is one of the most effective methods of advertising
being word of mouth advertising and when you combine that on top of the
advertising methods that the company is using to attract new customers the
loyalty ladder will always be in effect and continuing to keep customers going
up the ladder and keeping the ones that are already at the top satisfied.
Costumer Relationship Marketing
Just How Important is CRM?
When a business provides a service to a costumer that
business in order to be successful would have a long-term relationship with
that costumer and this is where Costumer Relationship Marketing takes its role.
For example now days every business is more costumer oriented in order to be
successful in the market. As evidence successful companies are more focused on customer
loyalty and brand value in which are built through marketing strategies and
activities. Therefore by providing loyalty programs with special discounts and
other priveleges, the company would be more succesful by having the lifetime
value of the costumer.
As proof many companies are putting their investments in
anything that will increase costumer relations, anything that has an effect on sales and also improving
customer retention. Therefore companies know that by investing on costumer
relations the outcome will result in increase in profit. http://www.enterpriseappstoday.com/crm/crm-investment-on-upswing.html
Here is a good video to watch regarding CRM
http://www.youtube.com/watch?v=g-OP8xZmAJM&feature=fvwrel
Now in
2012 CRM in very present by our accessibility to costumer care done through our
phone. The ability to add direct
customer social interaction to a customer service is important since it will
result in a to successful helpful service. This demonstrates that companies are
investing money in things that will make costumer service better since having a
happy costumer well result in have the lifetime value of the costumer. In other
words they will have a bigger chance in obtaining a costumer who will
potentially purchase more products or pay for the services then someone who
does not provide the same costumer care.
A good
example would be call centers that invest money towards the software they use
as their costumer service channel. http://www.enterpriseappstoday.com/call-centers/6-key-call-center-trends.html
Sunday, 4 November 2012
Class update
Hey everyone,
I haven't been able to get anything to save into eLearn since Thursday including any updated marks, blog topics or the class lecture from Friday. I will keep trying and hope it is back up and working properly by Monday.
Christina
Brand Evaluation - Task #6
This is the first task for Part B of your Brand Evaluation assignment. As mentioned in class, make sure you comment on specific details about your brand so I can easily identify that you are evaluating your brand.
How is your brand doing with their search marketing? What page are they on when you use common keywords? How do they rank compared to their competition on the top 3 search engines? What types of on-page and off-page tactics are they using? Try using some of the tools discussed in class - tell me what they are doing well and how you think they could improve.
This task is worth 15 points.
Friday, 2 November 2012
Web Development
What is
web development? Well it does not have anything to do with spiders, Web
development is a very broad term used to describe the efforts involved with the
creation of a website for the internet accessible worldwide, or for the making
of a site for a private network known as the intranet.
The work
involved with web development consists of numerous activities; such as,
inputting HTML coding, adding text and including pictures. These activities are
essential in making websites come to fruition. The implementation of various
techniques requires a good knowledge of what will be acceptable to the desired
visitors or viewers. A lot of hard work and time is involved when picking a
theme and pursuing objectives. It can take numerous people to create and maintain
a website; this team of individuals are known as web developers, web developers
will work with on and other providing expertise in different elements of design
to help in the production of a website.
Becoming a
web developer/ designer can be a very fulfilling and lucrative venture. Once
the knowledge of web development fundamentals is engrained, the possibilities
are virtually endless. You could work for yourself contracting your expertise
to others, or you could develop something incredible and sell it. For example
with the same skills used in the process of developing web pages, can be put to
making apps for smart phones, or creating high traffic entertainment sites that
can host vendor advertisements generating revenue 24 hours a day. The options
go on and on.
With the
current rise in social media sites coming available; such as, Facebook, Twitter
and Pintrest it is now more important to have a collaborative function to ones
website to influence audiences interaction and help personalise the online
experience of visitors.
Simply put,
web development covers all the processes involved in taking an idea and creating
a website for others to view or interact with.
Joel Oliver
000280389
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