Mirror Post

What inspired you?

What inspired me the most was the lack of Web Marketing efforts most companies put in as I realized through the chapters of the complexities requires. You’re probably wondering, why this would inspire me? It inspires me because I see a gap in that market and gives me even more hope for a Marketing Career in my future; which is what I want!!

What do you think you will you use in the future?

The B2B Lead Generation and CRM most definitely, as that is the market I want to be in. It’s where the big bucks are at!

What part of the course did you like/dislike most?

I like the fact that due to my technical background, I was able to understand most of the terminology presented. I disliked the amount of information presented. There is A LOT to learn with way too many chapters for this to be one course.

What did you want to spend more time on?

I would have loved to spend more time on mobile marketing as I believe that’s where the future is. More and more people are using hand held devices and everyday there is a lot more we as marketers can do with it.

How did you like the blended learning format?

The blended format was alright. I rather have things explained to me where I can ask questions then and there to clarify things, but online was kind of good as it’s doable from the comfort of your own home and own time. And by comfort of your own home I mean being able to be distracted oh so very easily.

Time To Reflect.

Looking back on Web Marketing class, Id have to say I enjoyed learning about how marketing ties to the internet. I think it is extremely important for our class to learn the ins and outs, especially being in part of this generation. This class was pact with content, and some very useful information, that will help us in the work force. My favourite topics were Branding and SEO. I find these topics fascinating and cannot wait to use what I have learned from this class in the future. The only thing I would change about this class; make it 1 or 1.5 hours twice a week. As fresh and exciting as she could, our teacher Christina, helped out with the dreaded 2 hour class on FRIDAY! but you can only make a 2 hour class so tolerable. There was alot of information to cover in 2 hours which made the class feel like a lifetime. Christina did a great job of trying to break it up with videos and examples, but i still think the class would have been better executed and better attended if it were split during the week.Thankfully Christina's bubbly teaching stlye and our exciting peers kept it interesting as the weeks went on. All in all this class was very informative and opened our eyes to the world of internet. After taking this class I feel more confident with the idea of marketing on the internet and how to make it work for your company. Thank you to my classmates and to Christina for making this class a good one.

Ps. Can't wait to see everyone's Flash Mob Videos :D

-Hailey

Reflection Post

As this course was to be taught in a new blended-learning format, I went into it with little expectations and knowledge of the 'Web Marketing' topic as a whole. I enjoyed the idea of not only the professor teaching the basics, but also the students' blogs reinforcing the concepts as we progressed through the semester. It definitely provided helpful insight and shed light onto notions in which I was previous unfamiliar to.

The only thing that I dislike - and it has to do with a broader sense than just this course alone - is the idea of group work in post secondary education. I understand this is of no fault to the faculty, and I hope my peers take no offence to this, but paying $6,000+ a year to attend school just to have to rely on others to obtain a mark is a concept that will never make sense to me. I would be open to someone trying to explain to me how group work is a fair assessment of ones knowledge of a concept.

In closing, I'd like to thank you Christina for the plethora of knowledge you've provided for us. I look forward to seeing what you have to share with us next semester!

Thanks again,
Jordan

Class Reflection

Hello Everyone!

This class gave us great insight into the world of Web Marketing. As Christina stated in her post, Web marketing is not a separate compartment to Marketing. If done effectively, it should be integrated into every aspect of your campaign!
If there was one thing I took away from this class it is this, "If you are not ready to fully engage in your online marketing efforts, do not bother at all." As future marketers, it is very important for us to understand that web marketing is not just as simple as creating a web page or creating a page on a social media platform. You MUST continuously update and get involved with your consumers. Make your online efforts fun and interactive to ensure effectiveness.
One thing I was really hoping for was to have the opportunity to make a website. I feel that it would have put the whole course into perspective in a more hands on way. Maybe some time spent in a computer lab where we could have gone through demonstrations together as a class would be something to think about for future semesters.
Overall I enjoyed this class. Although it was heavy on content, it was all very important for us as future marketers to know. I would like to thank Christina for teaching us this semester. You have given us a great deal of important information in ways we will understand, for example using real-world examples in your lectures. I look forward to taking Market Research with you in the Winter Semester!

Thanks,
Tyson McNair
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Reflection Post

Hello Everyone,

Looking back on this course I have realized that it was beneficial to a certain extent. I did like our teacher Christina she was able to make the content a little more interesting and up-beat which made me want to go to class and listen. I felt the content in the course should be looked over again and reevaluated because initially I thought we going to be on the computers considering its called "web marketing" but the course was more based on marketing on huge search engines like Google we also touch allot on mobile marketing and how big its becoming etc. I would like to in the near future if the course can provide computers and the class actually has to create a website and be able to market it. I think that would be a huge asset to the course as well give the class something really cool to work on. Over all the course did provide allot of good information and \I was able to get a better understanding how a blog works which is pretty cool now that I think about it. I hope I am able to continue blogging to others about various different topics. Christina is very knowledgeable and seems to be have allot experience in the course which was a huge benefit to all the students who had no idea about many things in the content, myself being one of them. In conclusion, the course should be reviewed and changed just a tad to focus more on the websites and how to market on them. In saying that there was much content that was informing and I am glad I was able to be apart of that. Thanks to Christina. I enjoyed the semester with you guys and am looking forward to see you guys next semester. Good Luck for those I will not see!

Elliott Jones
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My reflection...from your instructor

Hello everyone!

I thought this would be a great place to share my insights on this semester with you, as you are sharing your insights with me.

I have thoroughly enjoyed teaching you this semester. This was the first time the web marketing course was delivered in a blended format and I hope you found your "practice" assignments helpful. My goal is always to help prepare you with information and tasks that you might need to perform when you get out in the working world.

As a class, I found you to be interested and engaged which is much appreciated. You were able to work through class activities with a positive attitude and demonstrated a clear understanding of the material. I will be reading each of your posts carefully for your feedback so I can make adjustments for next semester. I know that some of the content may be different than expected, but I hope you can now see how marketing on the web isn't at all a separate task...it is well integrated into everything you will do in your future.

As you leave this course, I hope you understand the value of having a strong and trusted brand online. I suggest you create your own brand online by creating unique, interactive online resumes showcasing the work you have done in our class. Your flash mob assignment is an excellent portfolio piece that demonstrates understanding from end-to-end - from concept through to execution. I can't wait to see you finished marketing videos!

I look forward to working with each of you next semester in Market Research (where you will again create an excellent portfolio piece to showcase on your online resume)!

Sincerely,
Christina

Reflection Post

Upon starting the semester I had a very rough idea of what the program might entail, but as we’ve worked through the course I have been introduced to a wealth of new information. I held very limited knowledge in all aspects of the workings of the internet, whereas I now have a level of understanding to just how versatile and powerful the internet truly is. Upon reflection, I have been inspired through learning so many new terms and operations which are considered basics of the internet, for example SEO, Landing pages and the complexities of Branding on the web. As we head towards our final exams I am content with the range of topics we have covered, and although I am unsure as to what my career will be I am sure parts of the knowledge I have gained from this semester will be put to good use.

I do feel however the replacement of building a website with the planning of a flash mob, to be a little unproductive. I believe learning the basics of website development would be much more beneficial to students, compared to the planning and execution of a flash mob. During the planning stages of our flash mob I found the use of the Googledoc to be slightly ineffective, which was mainly due to working and communicating with my team members every day of the week. This resulted in communication between group members being either face to face, or via cell phone when away from school which made the Googledoc almost redundant.

I would have liked to have spent some more time during the course on the subject of Branding, with the hope of delving a little deeper into just how a successful brand is created, managed and communicated to consumers. With this semester being our first to incorporate the blended learning aspect I have found it to be quite successful, although I would personally not like an increase in the amount of blended learning we receive in future semesters as my learning style is suited to the classroom environment. As an overall I have learnt a lot from this program, and now feel better positioned to use the internet in a much more productive manner when needed hopefully within my career.

 

Cheers

John